Browsing by Group

Spend Market organizes every market under sectors and groups. Browse top-down or search straight to a name.

Sector → Group → Merchant

• Sector. The broadest grouping, and rigidly defined. Food & Beverage. Retail & Commerce. Travel & Hospitality. Technology & Software. Transportation & Mobility. Financial Services & Wagering. Entertainment & Recreation. Health & Wellness.
• Group. A flexible set of merchants you can trade as one. A group can sit inside a single sector or span several to capture a macro spending behavior. e.g. "Fast Food," "Premium Coffee" (Blue Bottle, Stumptown, Philz), "AI Tooling" (ChatGPT, Claude, Perplexity, Cursor), "Big Box," "Essentials" (grocery, gas, pharmacy).
• Merchant. The leaf. A single brand.

The taxonomy defines which markets exist and how they relate. A Versus between two merchants in the same group is a clean competitive read. A Target on a group that spans sectors is a macro position. A Ranking across a group is a competitive set. Pick the granularity that matches your view.